Good news for anyone interested a career in social media marketing

Being a marketing student, and an avid user of social media, it makes perfect sense to jump into the field of social media coordination and developmental strategies. Why?

An article from  Mashable.com headline reads: Most Marketers Plan to Increase Social Media Spend this year.

• 70% plan to increase their social media budget by more than 10% this year, according to a poll from Effie Worldwide and Mashable.
• Primary social media goal is to increase Facebook “Likes.”
• Spending will go toward trying to find new Facebook fans, which 35% of respondents said is their main goal in 2011. “Increase our presence on mobile” was number two on that list, coming in at 22%.

http://mashable.com/2011/04/19/marketers-social-media-spend/

With these findings from surveys and polls, I am confident that social media has opened the doors to a new era of marketing and is paving a successful path for new marketing plans. I love that a job is created from such a relationship based outlet. I know I have been looking in social media coordination as a possible job option, are any of you?

Facebook Teams up with MTV

Facebook is the world's largest social media outlet, encouraging you to share as much information as you can. Ironically,  the company itself is one of the most private companies on the Earth.  MTV's aired a  behind-the-scenes micro-documentary, "The Diary of Facebook" on march 30th.  Mark Zuckerberg, himself, appears in the prologue and really explains the culture set up.

This is a great PR opportunity for Facebook! This was the first step, for facebook's company to be on camera. Will Facebook allow more publicity interaction and open-up to "share" with the world? {if there was a "LIKE" button, I'd hit it}

I normally don't watch MTV much anymore, but when I heard they were shutting a documentary about facebook, the company, i wanted to see what it was all about. I saw the documentary and really liked it. I feel like facebook has so many diverse workers and different specialty jobs within the company. The facebook culture is so different from the normal corporate world. They host hackathons to help employees be innovative and create new ideas and applications with facebook.
I love how Facebook has created jobs and opportunities. I think working there would be an experience of a lifetime!


Here is the trailer - a sneak peak- to the show if you want to see it.
http://www.mtv.com/videos/?id=1660746

If you saw the show what did you think? would you want to work there?


Article: http://adage.com/article/digital/mtv-facebook-real-world-treatment/149624/

Zuckerberg's Law

Zuckerberg’s Law: Every year, you share twice the amount of data than the year before.

The creator of facebook is now claiming laws within his social media empire.

"Publicity, exposure, openness are the central tenets of the social network's mastermind Mark Zuckerberg, who famously stated his belief that privacy is outmoded, that there's little purpose to being online if you're not going to divulge who you are and what you like."

With the rise of social media, data privacy is a hot topic. Consumers and regulators are all becoming concerned.  Facebook, inevitably has won the privacy battle thus far. However, Facebook doesn't take personal information, its given, BY YOU, the user. By signing up, users give facebook the permission to collect data on an individual voluntarily.

My opinion is that Mark Zuckerberg created a space where people don't want privacy. Users want to view other's profiles, walls, information and photos- and users want to be viewed. Until facebook, online communities contained anonymity (mock usernames).
The only concern Ive already recognized  is that even if u "delete"something from Facebook, they still have it. The moment the material is posted, Facebook owns it. I think users don't realize this attribute: what you put on the Internet, stays on the Internet. I know that facebook has a spam protection dept within the company that protects users and employees that monitor it every minute, but it still doesn't protect every aspect-- its now a hunter's paradise.

There is talk that the most likely form of regulation will be of third-party data collectors. I don't think the battle over privacy control is quiet over yet as new developments keep coming into existence with Facebook. I am eager to see how the government will continue to try to stick their hand in this cookie jar....